New global thinking in elderly care

Post by: Eastlands Estate, 11 Feb 2016

‘Ageing in place’ is a concept that has been gaining momentum on the international senior living front in recent years, as outdated institutional and medical care models make way for a more holistic approach to caring for the aged. This progressive idea is being spearheaded nationally in South Africa by Geratec, including right here on our doorstep at the new Eastlands Mature Lifestyle Estate in Benoni North.

“There’s a significant move away from top-down, departmental approaches in the management and care of the older members of our communities, to a more people-based model, where decision-making is moved closer to the aged themselves,” explains Rayne Stroebel, MD of Geratec, the only full-service provider of outsourced services to long-term care facilities and retirement homes and estates in South Africa.

Stroebel is also the South African regional co-ordinator of the US-based Eden Alternative, a leading international non-profit organisation dedicated to changing the prevailing care culture around the globe to one of person-centred care that ensures quality of life for both the elder and their caregiver.

Through his work as head of Geratec, and his involvement with Eden Alternative, Stroebel plans to totally transform and remodel long-term care in South Africa, in line with this global thinking.

An important element of ‘ageing in place’ is the creation of a safe, comfortable home-like environment within which older people cannot just survive, but thrive – and it’s this idea that forms the backbone of the care facilities at the upmarket Eastlands Mature Lifestyle Estate.

The estate offers professional homecare services for personalised care in the comfort of residents’ own homes and in its six dedicated assisted living suites as well as specialised healthcare facilities at its 15-bed frail care centre, which provides 24-hour frail care.

Marius van Zyl, operations director of Eastlands Mature Lifestyle Estate, says the Geratec philosophy brings a new level of elderly care to South Africa’s retirement estates.

“Rayne and his team of caregivers bring a holistic approach to elderly management and care. We are very fortunate to have Geratec managing Eastlands’ care component, as it ensures that compassion, respect, integrity and innovation – the fundamental values upon which the estate was founded and operates every day – remain integrated into the very fabric of the Eastlands experience,” Marius explains.

Aside from catering to the growing ‘ageing in place’ phenomenon in terms of the future needs of its residents, Eastlands also taps into the current active ageing trend. That is, the estate features extensive facilities designed to promote active, healthy living and enhanced physical wellbeing among residents.

“Again, global research shows that today’s over 50s are active, enjoy increased longevity, are still employed, want to be sociable and are young at heart. We aim to cater specifically for these active seniors through our indoor and outdoor pools; business centre; gym and health studio; bowling green; vegetable allotments and workshop,” Marius adds.

All round, the secure, country-style Eastlands Mature Lifestyle Estate is pioneering a new way of independent and assisted living for over 50s in South Africa.

This, combined with the estate’s sectional title offering (as opposed to life rights), is fast making it a sought-after residential asset for retirees and investors alike.


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